Teens and Internet

Sulake Corporation, the creator of Habbo.es one of the sites most popular teen world, has published the results of an international study conducted in 22 countries (42,000 users) which shows that 90% of teenagers around the world feel that the Internet is the medium that most used and most valued services of the network are instant messaging and email.


Blog de negociosInternet is the most important means of communication.

According to the results from the study, the main reason for using Internet is socialization, being able to get in touch with friends is also important. Instant messaging is the most popular service among teenagers between 14 and 18, while the use of e-mail is more valued among those over 20 years.

66% of users think that television is an important communication and fewer than half see the radio as such.

54% of teens think that magazines are an important means of communication but not so with newspapers, less than 40% of respondents are considered of interest. The importance of newspapers grows with age, surpassing radio and magazines as they are reaching age 22.

Mobile phone use

85% of users have their own mobile. The study demonstrates that in addition to making calls, almost all adolescents who have also used wireless phone to send SMS household goods. The SMS are used in Europe than in the United States and Canada. In addition, more than half of young people also use their mobile phones to take pictures through its integrated camera. Nearly a third of Habbo users listen to MP3 music through their phones.

In Britain and Italy is extremely popular use of cameras integrated into mobile phones and the ability to play music in MP3 format. Browsing the Web with the mobile is still somewhat rare, except in Japan, where 43% of teenagers use mobile phones for this purpose. Only 6% watch TV through these terminals.

Cultures and subcultutas

While the youth of the world is about values, beliefs and attitudes similar, however, form an extremely heterogeneous group. In fact, the major subcultures identified in the study, just under half of adolescents. The results show that, in general, young people have a positive self image, become identified in some cases with the success and popularity. More than half of consumers consider themselves as some "adventurers", reflecting the importance to adolescents around the world to get new experiences and fun times. Only in Norway and Japan, the number of "adventurers" was slightly lower than in other countries, but even so, 40% of them belonged to this group.

Half of teens are considered "athletes." According to survey data, 46% of Habbo users create "staying on top", 40% feel "artists" and 36% are "interested in the environment." More than a third of young people consider themselves "technology geek" and only 16% underestimate their personality. 14% consider themselves "hippies" or "Gothic."