Innovate to compete

Gone are the years in which after a successful product, companies are assured years of success and leadership. Innovation became a basic variable, if not change, we perish.
Without doubt the technological advances made shorter the life cycle of products, and in this situation there are two options: we see as a major threat to the continuity of the company, or consider it a great opportunity to compete and grow by innovation.




In this context, the development process of new products becomes a competitive advantage for those who are well oriented. The companies with efficient innovation processes and are able to introduce new products geared to the wishes of customers in the shortest period of time, have an important advantage over its direct competitors. A short development cycle allows the company ahead of its competitors in the market, so that the speed of innovation is one of the basic skills for success or failure of new product or service.

You can not argue the fact that the company has to learn to live with the challenge of innovation. The key to successful innovation is not so much have the technology and the direction of the innovation process. The real advantage is that the company displayed its ability to distinguish signals from the environment to warn you about opportunities and threats, understand the changes and define a strategy.
The management of innovation, it becomes a management tool that leads to success in the field of business.