Flexible pricing

In the previous note Is it the best pricing strategy? , Addressed the topic "Pricing." I leave something I wrote in relation to the pricing issue.

Flexible pricing
Precios flexibles
If we talk about pricing strategies, it seems a fairly simple issue. Is it?
The pricing work focusing on the costs (the more common practice than you think), we realize that is not complex. The complexity is given by the good management of costs. Needless to say, that this methodology is far from ideal, since at no time is considered the consumer.

The current short life cycle of many products, makes an error in pricing becomes insurmountable.

Today it is common practice to work with a flexible pricing policy, but not in the strict sense of business manuals, where flexibility was given by the quantities purchased or geographic location. Today is flexible depending on the type of customer. It appeals to get the maximum benefit from each customer, as you are willing to pay. The drawback is given by the technological advances that led to a price transparency unimaginable years ago. If a company offers discounts to new customers, to expand its share, is almost certain that today's customers know and have generated some conflict.

This does not imply that we put aside the targeted pricing, but to apply it must be very cautious, examining not only the benefits but potential complications.
Tip: Do not take pricing strategies lightly. Do not imitate your competition and work only in terms of cost. Analyze your segments and positioning. Be creative.