Quality as Strategy

What has been talking about quality? Undoubtedly much and for too long. Now, we as consumers, do you perceive?

Some companies have invested heavily in quality plans, so that their products comply with certain standards, very demanding indeed. Other processes have been considered and even have license to access the required companies.

Beyond good intentions, the mystery remains as "perceive that quality? Studies indicate that not perceived in its exact extent. I can assure you this is because these companies have put the focus on internal operations, neglecting the importance of the next step: the perceived value to the customer.

It's useless to invest in quality if our customers do not notice differences. To achieve this we must focus on the market and do better than our competitors in the relevant attributes evaluated by the consumer.

Easy to explain, but complex in implementation.

Companies that are able to understand the needs of your target market and to establish quality standards tailored to these needs, taking the lead over the competition, made it to the final stage, in which the quality and perceived value to become part of the corporate strategy. The important thing, based on a product or service quality, is to get the market noticing. Not enough to be, but must be sound.
The risk of error or delay decisions on this subject may generate a poor positioning of our brands, very difficult, and costly to reverse.
In business, perception is the only reality.