Prospective Planning

Strategic and forward planning are concepts that are closely linked, to the point which is often confused. The cause of the latter is that one loses the sense if there is no other.

Speaking of prospective analysis, we refer, in short, to advance. Involves analyzing the different paths they can take the future. This analysis has no reason to be, if they never planned. Why try to understand the future scenarios, if we do not do anything about it?. If we limit ourselves to analyze and consider the future and our situation in it, are predetermined, what plan?.

The leading experts in strategy, Hamel and Prahalad, in his book, "Competing for the Future" (1994), referring to differences between companies that succeed and those that do not mention that "The conclusion was imposed: Some teams direction showed a higher level of insight than others. Some even imagine products, services, and entire sectors of activity not previously existed and were determined to accelerate its birth. In a way states could say they lost little time worrying on positioning your company with respect to the existing competitive environment since their task was precisely to create a new one. Other companies, laggards-were more concerned with preserving the past that the Conquest of the future "
Herein lies the importance it gives to a combination of strategy with foresight. Envision the future and innovate, whether in product, services, processes or forms of business.