Brands ranking, according to Forbes

The creator of the popular Mac computers and other devices like ipodand mobile Tefon iPhoneLeads the top of this ranking that recognizes the weight of the image of some of the largest companies in the world, and the effects it has on your benefits.

Despite the challenges of the new iPhone and Reputation crisis facing the mark, experts and managers Forbes"It will take more than a problem with receiving antenna 4 for iPhone Apple brand is affected." The experts ranked Apple at the top of this ranking with an approximate value of your brand 57,400 million.

The heads of Forbes indicated that Apple is an example to analyze. "A brand that can survive even when its parent company stumbles, it reminds users that Apple's sales fell 46 percent in the decade of 1990, but the brand value resisted to get the current benefits.

In the second place in this ranking is the manufacturer of SotfwareMicrosoftthat on the heels of the company which runs Steve Jobsthanks to a brand value56,600 million.

Then Coca-coca, With an approximate value of55,400 million, Ranks third in the list of most valuable brands in the world.

On a list of fifty positions and dominated by technology companies by 30 percent, two industry giants shut out the top five: IBM (43,000 million)benefiting from its "strong innovation in the sector, andGoogle (39,700 million)whose value has risen 450 percent since 2005.

The following trademarks appear in this ranking are the fast food chainMcDonald's (35,900 million), Cluster General Electric (33,700)cigarette firm Marlboro (29100)distributed by Altria and Philip Morris International, the technologyIntel (28 600)and Finnish phone maker Nokia (27 400).

The rankings also appear as the Japanese car companies Toyota, Which occupies the eleventh position 24,100 millionDespite the damage they have caused in the different brand of cars removed from the U.S. market due to safety problems that presented some of their designs.

It also highlights the presence of Cisco (23 900 million)The telephoneVodafone (23,500), HP (23,400)U.S. telecom operator AT & T (22,000), BMW (19,900), Oracle (19,800), Louis Vuitton (19,000), Mercedes (18 800) and Disney, which closes the first twenty posts with 18,500 million.

The list does not see any Spanish or Latin American brand though Forbes explained that its analysis was studied over a hundred companies and firms from around the world, but at least have some presence in the United States, "and that is considered a global brand should be a player "in this country.

To develop the ranking, Forbes experts studied the pre-tax profits reached different firms over the past three years and took into account other factors such as the role they play in each of their sectors.

Other brands are also present Gillette (18,000 million), Honda (17,500), Walmart (17,200), Pepsi (15,700), Verizon (15,500), Nintendo (14,200), Budweiser (14,100), Nescafe (14,100), Nike (13,500), American Express (13,000 ), Samsung (12,800), L'Oréal (12,100), BlackBerry (11,700) or Ikea (11,200).