. Companies that are not on the web will not exist for the new consumer, born of a mix between individual and consumer, and named "persumer", which requires marks a closer relationship, according to a study.
Internet is a vital tool in the list of consumer brands with the post-crisis and now he is not in the network does not exist, predicts the study "The Next Best Brand" by Method Helmer through its Permanent Observatory Trends, FUTUR E.
This study has christened a new term to the consumer of the future: Persumer, a new figure that is emerging and whose name comes from the fusion of people and "Consumer." The claim Persumer other relationship with the brands that requires communication from you to you and to the point, much more involved in their lives, their problems and everyday life. The post-crisis consumer wants to feel closer to the mark, committed to their world and capable of offering new alternatives, brave and firm.
The future consumer is strengthened from the crisis. Has maintained a cautious stance over consumption and critical marks. And in this line is defined Persumer, a customer who knows his power, his place in the brand-consumer relationship, and is considered the protagonist of this relationship.
His critical spirit puts you in position to choose and will choose brands that always perceived as well defined which are clear and not mince words. Credibility is a rising star in this new scenario and the marks should go for that closeness and clarity if they are to a Persumer that is demanding and mature.
Dare to be true
The marks must dare to innovate and reach consumers in a future renewed and different. It is time to revisit creativity as a fundamental tool for the renewal of the brand, which will help to convey a different image, distinct and authentic. As identified in the study, brands must reinvent it to be sustainable and dare to be different, innovating not only in your message, but the channels for communicating.
It should default to break the mold and dare to explore new forms of communication. What is different is now well accepted, but there are no parameters closed flexible approach openly seeking to surprise the consumer of the future.
The demand Persumer brands known address him know all your circumstances and anticipate their needs and desires. In this new direct and close relationship, the post-crisis consumer wants to experience the difference and authenticity of the brand. Cease to be faithful to the brand to become addicted to the experiences they provide them.
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