Marketing en Facebook

magina be able to reach current and potential customers through the largest network in the world, with about 400 billion users and growing.

That is the proposal made by creators of Facebook to trademarks, an offer that had roots of urgency to improve the economic figures of a gold mine that was not even a really profitable exploitation route.

The network aims to be an alternative for companies that still believe that marketing and advertising options are limited to mass media such as radio, television, newspapers and magazines and even the Internet, but also associate it with traditional media is ie web pages of newspapers and magazines.

Facebook


First, companies need to understand that to succeed in these areas need to think beyond the term "campaign", and that success in social media is based on creating continuity with consumers.

Therefore, we must seek to be reliable and be perceived in this way in front of customers openly.

Facebook has chosen to compete with Twitter by enabling a "public search" by changing their privacy policies-a plus for advertisers, but not for users.

It has also implemented a strategy of "Open Graph", integrating features of Facebook directly on other websites, conceptually similar to Google AdSense, based on keywords or phrases.

He also completed the migration to a system of "Likes" or better known as the "I Like" application that allows Internet users to tell if they like the content or an advertiser's product.

A more than interesting for brands considering that Facebook now accounts for 7.5% of surfing time people in the United States with 134 billion airtime per month.

The trend is in line with other social channels are doing. For example, Twitter has its function Promoted Tweets, an advertising platform aimed at organizations interested in using the microblogging social network to develop their business strategies.

Continuing with Facebook, another point to emphasize is related to their ability to influence, particularly through public figures deemed "influencers." Reach these people leads to better results and a high "Share of Voice."

Tim Schigel, CEO of ShareThis, add other concepts such as sharing, the sharing of content, "clicks, how many people do you click to content," engagement, "how much time interacting with the scope, content, and how inspired they are to spread and share content.

These benefits are just some of the possibilities that remain to be announced on the social networking world.