Business Intelligence for success

Citius, Altius, Fortius! (Faster, higher, stronger). The motto of the Olympic Games helps us reflect on our business objectives at this time. Because. confess, we live in times of change exponential sales cycles vary, the market is more aggressive, changing consumption patterns before they finish analyzing sales. We must go further, to adapt, evolve. But how? Using common sense business intelligence tools.

Information Today

These days a company can not afford, for example, errors like a sales campaign die before birth, for not taking into account all the information needed to direct market their product right.


For the Commercial Division of a company the challenge is clear. Analyze what to sell, when, to whom and how. Decisions, along with other areas of the company, including Marketing, based on information from various sources, internal and external. All these parts, well geared, can make good decisions in less time.

Today we are not surprised continuous change and the speed at which it occurs. We live in times where the information is growing so rapidly that a newspaper publishes information in a week that was accessible by a person of the eighteenth century in his life.

Thus, the volume of information generated by companies is doubling every two years. What can we do to manage it? The natural solution is to rely on powerful and sophisticated tools, the so-called business intelligence, allowing us to make better decisions using the huge volume of information also is necessary for our business. The technology allows, and in many cases, the pocket too.

In the case of the commercial area is particularly critical if we consider that both business decisions (target market, prices, margins, distribution of accounts) as the analysis of results (sales funnel-sales-funnel, milestones achieved, percentage of achievement of objectives) and response to alarms (minimum sales threshold, threshold margin, market share) should handle massive amounts of information from various sources throughout the company.

Intelligence, "the Director or the platform?


Rhetorical question if ever there was, as the business intelligence tools provide the information but intelligence, industry knowledge and experience of the business address that selects the direction to follow in terms of information.

I will give two examples, of which you can learn to fix the concepts we are discussing:

1. Imagine a company that quarterly sales report is remitted to a commercial director role, document the numbers of the best commercials are underlined with a fluorescent marker. Is it enough to track quarterly sales, without detecting any internal or external alarm this time? What if the director wants to analyze the same information by customer, by sector, see the trend in the next quarter based on the above? Will the information in time?

2. Now let us take the example of a company whose sales have dropped, but does not know why. If it needs to analyze your target market if the price of their products is competitive, if your bank is sound and its position within the market. For this purpose, using business intelligence tools define a plan in two phases: situation analysis and monitoring of the plan of action.

To track, define the desired objectives and measures to achieve. The Commercial Director is updated, reliable, allowing you to check daily if the plan is working and otherwise react. A plan like this has allowed the recovery position in the market, increasing sales by 35% and 10% margins.

Evolve

The business intelligence tools, or Business Intelligence, opens the door to a new style of business that can make the most time, allowing further improve our decisions, since the quality of the information that we do grow exponentially.

The market requires a Commercial Director to evolve, to squeeze the most out all the necessary information to make decisions that your company needs, and for this, your best ally is the business intelligence tools. Give it up can mean huge losses of market share in times that we can afford.

Let us not miss the train of success. Do we have available all the necessary tools to make our business decisions?