Entrepreneurs: the absence of strategic partner

The entrepreneurial boom is undeniable. The socio-economic benefits Socio estrategicotoo.

No doubt the business is growing strongly and a long road ahead. But as there is growth, there is much to learn and improve.

One of the common weaknesses I find in several of the projects is the absence of a "strategic partner." I do not know if the term reflects exactly what I mean, but it's better than I thought (if I find one that surpasses it, I assure you that I modified).

In general, in these enterprises, technical feasibility is outdated. Those who develop are often specialists in the technical part of the product. Neither frequent the problems in the legal viability. With regard to economic viability, there begin to be the first obstacles, due to lack of financial evaluation tools and the difficulty of demonstrating the profitability of the business. Many times this stumbling block is saved, according to the skill and flair of the potential investor.

Is where I see serious difficulties in project management. It is necessary to set the strategist, you can view and manage the implementation of business strategies. Undoubtedly, this figure would solve also the failures in respect to what was mentioned about the economic viability.

Think of how many good ideas do not advance because of lack of management capacity, either in search of investors and in its implementation.

Those who plan to take up and not ready for enterprise management, should consider seriously the possibility of hiring, or associate, Business Management specialists.

Age is not an obstacle to undertake

Over 30% of the Initiative in Spain entre Came From entrepreneurs aged 40 and 55. The Reasons? Layoffs, INCREASED revenue or Fulfill a dream.

The entrepreneurial business Whose primary Initiatives WAS entre 40 and 55 years account for 30.7% of total entrepreneurial activity in Spain in 2007, According To the GEM report made in this country and Coordinated by the Instituto de Empresa Business School, Which Analyzes the situation of entrepreneurship .

The Reasons for embarking on a business Are Not very variedBut age is an obstacle to Become your own boss. "There Comes a Time When You Are thinking of how you see yourself in a while. And if you feel Able and willing, you rush to build your business. It's now or never," says Miguel Angel Oroquieta, deputy director of franchise consultancy Tormo & Associates.

Specifically, 76.6% of entrepreneurs Survey for the GEM 2007 Report Decided to launch your company to exploit a business opportunity, According To an article published by the Spanish half and Employment Expansion.

Of These, 21% did so to raise more revenue and 28% to Be Independently working. Those Who are self-employed out of Necessity, Ie, Because no alternative employment screening, account for 15%.

"It's a decision That May Come derived by a layoff or Because this is When the entrepreneur is sufficiently preparedWith experience and solvent to create His own company," Said Patricio Rodríguez-Carmona, president of the Spanish Confederation of Young Entrepreneurs Association (AJE Confederation) .

Thus, embarking on a venture That age Become an option for the future alternative to Dismissal, early retirement or Simply to realize the entrepreneur Who Carries Within, as Emphasize Expansion and Employment.

Forced entrepreneurs
However, Paco Alvarez, consultant Incyde Foundation of the Chambers of Commerce, and Suggests That goes weitere people with 50 years Decided to start a business Are entrepreneurial work.

"On one hand, we find the negative side, it is fired and the person Who Have to start from scratch and convert. And the Other part is positive, What Is Called management buy out (MBO) ie People Who Leave Their Company Because They Because You Are Not comfortable or the company failed, and Decided to create a business similar to Them That employed. "The Latte Have the Capacity, experience, a project, But Lack of capital, According To Alvarez.

The financial situation to undertaker Better or Worse depends largely on age Not. Expansion slogan. "The Economic Situation of These People is Not Disastrous, But the important thing is how much and how much You Have You Can borrow," Recommends Oroquieta.

In Any case "requires a Substantial Financial backing to Succeed s, such as micro-credit lines, loans, grants or subsidies," Said Rodriguez-Carmona. However, Alvarez, president of the Spanish Association of Women Entrepreneurs of Madrid (ASEM), Advises Having a good business plan: "More than Funding, it is important to know What you like, What is Needed and how much it costs."

Labels: Entrepreneur, General Information, Human Resources

Branding and human emotions

Branding and human emotions

Branding is essential to positioning the brand in the minds and emotions of the public. It is important to know and understand, but also analyze its influence on culture.

The branding focuses on the exaltation of the brand through a deep emotional connection with consumers. Through anthropological and sociological study, branding is the yearnings and aspirations that motivate consumers to create an emotional bond with the brand, identifying similar feelings in her affection and love that awakens a loved one. It is a strategy based on the communication of values ​​and attributes of a company or product through the brand. In this regard, Joël Desgrippes publicist says

"Talk about branding, not just talk about ubiquity, visibility and functionality, is talking about an emotional connection with people in their daily lives."


The purpose of branding is to position a brand in the minds and feelings of the public creating positive associations in order to install the idea that their use will provide feelings of emotional satisfaction. That is, their goal is: to make the brand coveted object of desire of the consumer.

But using the technique of branding and advertising strategy, while benefiting mostly the main users, commercial enterprises, "also influences the culture, we must analyze it from a critical perspective. Naomi Klein in her book No Logo, addresses contemporary advertising and explains the effects it has on personal emotions, economics and social culture. In Klein, we can find some of the social impacts arising from the advertising impact of branding:

"The multinational brands can tell a lot about diversity [...] but despite taking the poly-ethnic imagery, commercial globalization does not want diversity, but quite the opposite. Its enemies are national habits, local brands and characteristic taste of each region. "

The problem this represents is that the values ​​of the marks begin to replace regional and cultural values ​​while shaping the aspirations of individuals in a materialistic model of endless consumption. Advertising, by this new turn, promotes an apparent "humanization of brands," suggesting a sense of emancipation and democratic course before consumption, but behind this lies a sophisticated emotional manipulation that promises to achieve our highest aspirations, in exchange for our loyalty to the brand.

Advertising is constantly looking for emotional gaps can be filled through the promise of consumption, and it uses some of the psychic phenomena that occur in the human unconscious to persuade and convince the consumer, as it is in unconscious, where emotions are kept rich in meanings, which constantly appealing advertising.

Carol Pearson says this issue noting that there is a deep disrespect for human beings in modern life:

"The business world encourages us to think of ourselves as human capital. The advertisement appeals to our fears and insecurities to sell products that do not need. [...] Basically, we are seen as products or raw materials, ready to be sold to highest bidder or otherwise, improved to eventually be more valuable. "

It is essential for studying graphic communication structures such rhetoric, which can be a valuable methodology in the analysis and the production design.

While branding is a technique that can be used to benefit society, many brands have used in order to become cultural icons, ruler of the tastes and attitudes of citizens.

Universal mythology for centuries has helped us with the existential questions that could not respond in any other way. Branding builds a new mythology, which is not intended to help find the spiritual journey of humanity, but to satisfy commercial interests, dictate trends and generate superfluous material needs. At the time that incorporates branding myths in their branding strategies, gains the power to shape the attitudes of people.

Given this phenomenon, ideally a reasoned and intelligent consumer seeking to satisfy our material needs without compromising our emotions, to maintain our autonomy to the growing monocultural scheme that pervades our society.

XSS - alive, dead or just nedobit?

What is XSS think many people know, but who do not know here well written. Briefly describe the same - a seo a mean xss hole on the site, which allows you to get from this site Freestuff lords.

Special significance and I would not betrayed, especially after the theme "Uraaa! to finally put an XSS filters "on the SE forum. But after the topic Maula, I again became interested in the matter. Found progonschika, made the order, the result did not wait, TCI apnulsya from 10 to 750 on the same site, and the second from 10 to 1300.

What is the problem, why XSS is still alive and not under the filter? - Actually it under the filter, but the filter only applies to a reference weight of such links. If earlier so you could pick up some good midrange queries, now you do not. But TCI transferred fine.

Why did not impose a filter Yandex transfer of particles with such links? - Make a filter to him were not working, but if he does it, it means that you have a reason, and most likely financial.

A little thought, he came to this conclusion - links from the sites moved by XSS on the basis of new entrants are actively bought up at the same Sape, and for such references are paying good money (still, TCI under 1000, and 2-3 OL, too, is not difficult to do) but here the effect of such a link - 0. Accordingly, the budget optimizer grow and progress is in place - the customer goes to the directives.

Well, then, the expression "Pal's theme" to XSS are no longer applicable, although the SE all mention of it is still punishing. Let's see how much more live issue, too popular it becomes.

Social and business networks

In the last ten years the functioning and strategies of companies, as well as ways and means by which each person does their work have changed radically thanks to the possibilities and tools that have been offered online.

Organizations in general have tried to keep up and leaving adapting to technological changes and trends that they have made, so that they can remain competitive in an increasingly demanding and dynamic.
But no they succeed or all of them are willing to let the new tools take over their work environment and that often do not feel ready, do not know how to handle and do not fully trust the benefits that they can provide, there is a certain fear of risk of implementing these new tools, unknown and so radically different from what used so far.

This applies, for example, online social networks, some companies have become his most loyal allies of work and others do not even want to mention. A new survey by Accountants found the feelings being experienced finance directors of organizations on this issue, are concerned that the use of social networking is a waste of time, but recognize that this brings benefits such as improved customer service.

The survey was conducted by an independent firm to Accountants from over 1400 CFOs of U.S. companies with twenty or more workers.

XSS destroys Sapa

Continuing the theme of XSS, and thinking about why the hole is still alive and thriving.

As we all know, Yandex appears fighter for justice, ie, for the purity of the reference mass, and bad SEOs him and prevent this. Well, the main tool for SEO - Link Exchange. For Yandex, destroy this instrument - it means back to the Stone Age optimizers, and wrap the client in the directives.

Yandex year ago cut referential with XSS lords, do not slam it and TCI at once? - I think it was possible, but not necessary. Actually, it loses from the winding TIC Yandex? - Nothing. Yes, come across instances of the wound and in UC, but not so much, and there are already moderators will understand. But the benefits from this room "he can.

XSS goes to mass, rivet hundreds of satellites, is pumped by XSS, and then added to Sape and other exchanges. Experienced optimizer never buy a link from this website because it looks not only at the TIC, but also on such important figures as lords (well, and the PR of course, while making 2.3 OS for the satellite were not working), but newcomers snapping up such references as crazy. Why are both crazy? - Because the price is placed below the average for the system, freebie all the same, but we have a freebie ... you know.

Some SEOs are trying to evaluate such sites, to create BL base here, for example, another attempt to show people a list of BL sites. But it all falls to nothing, because the rules of the forum is forbidden to shoot Sape URLs, but that is correct, otherwise the lists govnosaytami go and the competition.

What conclusions can be drawn:

* Many young optimizers, buying such links may not promote their projects, with daily rolling topics in the forums, with the slogan "Referential canceled!!!
* Some of these young clients go to other optimizers optimizers (good, if more experienced), but the second part goes to the directives.
* Falling prices for Sape, because the price of these links are placed below the average, and rates sites are fairly high - that's the price we dempig.
* For beginners in SEO is even more difficult to catch the wave. Well, old people ... and that old people feel they are doing great because of the freebies do not chase, and approach everything with the mind, just adds a bit of work in order to capture a good reference.
* Oh, and amid all this Yandex leads to their dissatisfied customers, whose progress has not produced results, and gets pleasure from the moral complexity of life optimizers:).

And lastly, advice to beginners - do not buy links to the machine, take the time to check every link, look in the lords, look not only at them but also the quality, look at the site itself, or is this normal SOM or another govnosayt which is waiting for the next hand bans. And then you can get, really, a tangible result.

Email vs Social Networking

According to a recent study by research firm Nielsen, users and consumers spend almost a quarter of their time online (22.7%) to the media and social networks.

The growth of this trend even further highlights the decline experienced by the email that was reduced from 11.5% to 8.3%, representing a decrease of 28% compared to last year's data.

Despite some predictions to the contrary, many experts believe that the increasing trend on the use of social networking is not a real threat to the email that still ranks third among the activities in relation to time spent by users online. However, it is noteworthy that the difference between the two activities is increasing day by day.

This trend is accentuated undoubtedly due in large part to the significant growth of business interest by the media and social networks as strategic channels to develop and implement their communications and marketing.

In this sense, Arturo G. Berzosa, Director of Kraken Network Marketing Software, software Development Company and communications services and email marketing showed that "the more active user of Social Networks, more time spent on reading emails, taking as reference data from other reports related to Nielsen.

However, too many people in a manner contrary view that the proliferation of social networking could end the dominance of email as the main channel of communication both online and at the level of particular businesses and enterprises. Something that so far today might seem unthinkable but could turn around with new innovations and benefits associated with social networks like Facebook, if they take services or tools that centralize messages from different mail accounts as you use services like Gmail.

In fact, rumors that Google might address this market with the staging of a new social network, could revolutionize the concept that far to dispel the email as a communication medium, may eventually be swallowed up to form an integrated part of new media and social networks of the future.